Did you ever realize that speaking comes naturally to humans while reading and writing need to be learned? This is because our brains need to interpret the letters and the sounds they make in order to understand them. Its an extra step that isn't necessary when speaking.
That was just an introduction to letters. But letters are everywhere! And as text became more common, so did typography. Typography is the style in which the letters are written- the font, color, arrangement...etc.
This may make it seem as though you need artistic experience to produce good typography, but that's not the case. According to https://practicaltypography.com/what-is-good-typography.html, in order to produce good typography, you need to understand the goal of your text. Even if it looks aesthetically pleasing, if it doesn't strengthen the goal of the text, it is bad typography.
This road sign for example, looks pretty. But as a highway sign, it needs to be quick and easy to read, which this is not. This is an example of bad typography.
Typography is so important when it comes to marketing and business. Make sure the style of your text reinforces the goals of the text!!
<3 Berta
Hello!
I loved that you started off the blog with a question and an immediate answer! I feel like this post flows beautifully and made several good points. You had my full attention, great job because that is very hard to do. Adding the sign as an example, I agree. As a actual highway sign, its not readable and too much to read especially when driving. Great post! Excited for the next :D
Hi,
It's definitely true that a pretty font isn't always the best font! If it gets in the way of its legibility, then it has failed its purpose (unless that IS its purpose). That then made me think about how your website is formatted. I definitely enjoy the simplicity of everything and this current font makes gives me the impression of something more casual and friendly. That's certainly the vibe I got from you in your writing as well! The only thing I'm worried about is whether the thinness of this font might make it hard for some to read? You've nailed the good typography part, and now the only thing that might be missing is the accessibility part! Overall,…
Hi ! I really enjoyed reading your blog on typography. You made some really good points and especially the picture you chose. I thought it really pointed out the fact that highway signs aren't made to look fancy but more so for the driver to actually read so that they could know clearly where they're going. Great job, can't wait to read more of your blogs!